Social Media Strategy for B2B

Social media is about telling a compelling story and having that story heard. There are some basic principles for making that process successful and having your message heard.

  1. FOLLOW YOUR PROSPECTIVE CLIENTS
    1. Let’s assume you are at a convention in Dubai and that you are suddenly inundated with a lot of business cards from people you just met – you, of course, have every intention to email all of them once you get back to your office/home. The problem, however, is that everyone sends a follow-up email.  Instead, why not be smarter than everyone else and follow all these new potential clients on social media.
    2. Discover which platform they are most active on – if it is Instagram, for example, do not just follow, but actively engage with their content by liking, commenting, re-sharing. If they do not have a large following on social media, which is the case with most B2B small businesses, they will value the activity and most likely, will follow you in return.
    3. What this means that you will continuously be in front of the business you want as a new client.
      Discover which platform they are most active on – if it is Instagram, for example, actively engage with their content by liking, commenting, re-sharing
  2. PERFECT YOUR EMAIL SIGNATURE
    1. Email signatures today are so darn boring. From what I can tell, almost every email signature says, in one way or another, `Follow us on Facebook, Instagram, Pinterest, or Linkedin.”  There is nothing that prevents you from being truly creative with it.
    2. One recommendation from industry experts is to include a “P.S.” message in the byline. For example, you could say:
      1. P.S. Have you checked our new blog on social media strategies than can help you generate more followers?
    3. The above P.S. message can help you increase not only traffic to your blog from the right target demographic for your business – every current or prospective client you have.
      Include a “P.S.” message in the byline
  3. PROMOTE YOUR BLOG – ACTIVELY AND PASSIONATELY
    1. As a wise man once said – what is the point of writing the greatest book of all times if nobody is going to read it? Think what would have happened if Mark Twain, finished writing Huckleberry Finn and never showed it to anyone?
    2. It is unbelievable how many businesses fail with their blog strategy. It is not the case that they don’t create content.  The problem is that they have no strategy for the distribution of that content.  You should spend at least a minimum amount to promote every piece of your company’s blog writings.  You need to boost the blog post on Facebook, to your right target demographics.
    3. Consider setting up a blog-retargeting program across all social media platforms. That will allow you to keep your brand in front of prospects after they leave your business website.  What that translates into is that after prospects visit your website, they will then see a blog with content that allows them to know more about your company and business personality through your blog.
      Consider setting up a blog-retargeting program across all social media platforms
  4. DIRECT MESSAGING ON FACEBOOK, INSTAGRAM AND LINKEDIN
    1. This is similar to a door-to-door salesperson, but, in today’s modern times, doing it via social media. This will get you and your company in front of your targeted prospects where they focus their attention.
      This will get you and your company in front of your targeted prospects where they focus their attention.

Follow these suggestions and you will see an immediate and directly-correlated increase in results!  Happy Hunting!