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Since Facebook Live was first launched, we have been able to see many companies use this feature in a variety of creative ways. From polling audiences in real-time with the use of reactions to broadcasting the behind the scenes of an exciting company event, Facebook Live is a valuable tool to launch products, announce contest…

Do you want to reach millions of people with your brand or message? Then you should be posting videos on social media. But not just any videos – learn how to give yourself the best chance to go viral. The three elements discussed in this article will assist you in creating a video that users…

When you are running a business, time is a precious commodity. Outsourcing routine tasks to trusted experts can transform your operations by freeing up time, storage space and money – letting your skilled staff get back to the work they do best. Move beyond inefficient, routine processes that chip into your staff time and increase…

Like every social platform, Instagram is constantly updating its features to provide more opportunities for users and to compete with other players in the digital landscape. Here’s a breakdown of the latest Instagram updates you should know about in order to stay ahead of the rapidly changing social media environment. Carousel Ads for Instagram Stories…

Late last year, IPG Mediabrands’ Magna predicted that the global market for digital advertising would surpass $200bn and eclipse television ad spend. But the still-growing digital ad pie is no longer a free-for-all. Thanks to concerns over brand safety, relevance, and viewability, advertisers are becoming more careful about how and where they advertise and even…