Blog

Late last year, IPG Mediabrands’ Magna predicted that the global market for digital advertising would surpass $200bn and eclipse television ad spend. But the still-growing digital ad pie is no longer a free-for-all. Thanks to concerns over brand safety, relevance, and viewability, advertisers are becoming more careful about how and where they advertise and even…

It’s time we talked about how you’re using social media. That’s right, this is an intervention. We’re concerned about what you’re doing, and more importantly what you’re not doing. Your lack of adoption of new channels. Your total disrespect of mobile first users. Your reluctance to try video. Your fear of spending money on social ads. Your…